Landscape
Today’s food crisis is more prominent than ever.
We hear this often—but what exactly does it mean? At a fundamental level, much of what we eat today is increasingly contaminated and depleted of essential nutrients. Heavy metals, microplastics, pesticides, phthalates, herbicides, mycotoxins, and countless other harmful substances have become common across food categories, yet they're invisible to our senses. At the same time, critical nutrients like vitamins, minerals, and phytonutrients have steadily declined in foods we depend on most. Even when choosing whole foods like carrots, apples, or steak, you might still fall short of the nutrition your body expects.
Glyphosate in Water
by the numbers
Glyphosate is banned in 28 countries and heavily restricted in the European Union, but widely permitted in the United States.
Water levels of Glyphosate are 7,000x higher than the European Union acceptable levels.
Heavy Metals in baby food
by the numbers
87% of 650 children’s food samples tested positive for glyphosate.
Cinnamon Apple Puree pouches for children have been found with lead levels 200x higher than the FDA proposed guidelines.
In 2021, investigations found widespread contamination of Heavy Metals in baby food, including Arsenic, Lead, Cadmium, and Mercury.
Thousands of food additives
by the numbers
1,300+ chemicals are banned in the European Union for cosmetics, while only 11 are restricted in the United States.
7 out of 8 kale samples contained “disturbing” levels of toxic chemicals.
Over 1/3rd of chocolate tested high in Heavy Metals.
Thousands of food additives are allowed in the United States but prohibited elsewhere.
Each food product has a unique nutritional fingerprint that goes far beyond the basic nutrients listed on standard labels. Current nutritional databases typically track only a limited set of compounds, whereas real foods contain thousands of bioactive components influencing health in complex ways. Nutritional labels often rely on outdated data—sometimes decades or even a century old—and fail to reflect modern agricultural practices, soil health, processing techniques, or storage conditions, significantly skewing nutrient-density estimates.
This lack of accurate, detailed information is leaving consumers, brands, and producers in the dark.
Today, navigating the quality and compliance landscape can feel overwhelming. Food and supplement brands must understand which contaminants to test for, interpret complex results, manage multiple vendor relationships, and track changing regulations such as Prop 65 and AB 899—all while relying on fragmented systems and outdated tools.
The industry urgently needs a better solution—one that simplifies testing, clarifies results, and builds real consumer trust.
